WAl-MART (IIPM-Press Centre Release)

Although it may still be keeping up with its low price promise, and despite being the world’s largest, it is ironical that the unkindest cut of them all is coming Wal-Mart’s way not from competition, but from society. Undoubtedly, Wal-Mart is nobody’s protégé and stands second to none. But undoubtedly further, if there were one issue in which Wal-Mart could take lessons from competition, it would surely be in managing public relations. For, it has surely been blind belief and conviction in letting figures speak for themselves that have now led the Mart to hit the wall.

Source: IIPM Editorial

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Copyright: IIPM-2006

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)