BIRD STRIKE

Red light (commonly used atop buildings and towers) interferes significantly with these cues, resulting in the birds being drawn to brightly lit areas & ending up crashing against the buildings in full flight. Disoriented birds also fly around the red light before dropping to the ground exhausted and falling prey to predators.The magnitude of the impending disaster can be gauged from the fact that in Toronto alone, about 158 of the species that gets killed annually have about 64 listed as endangered. Perhaps the $2 billion annual loss (in the US; International Dark Night Association estimates) or the greenhouse emission by power plants generating electricity for such lighting are not even worth discussing when the primary dilemma remains – why aren’t governments doing anything to save these birds? Ok, alright, we have the answer, perhaps governments across the world have to learn something else first: How to save humans!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)