Award-Winning Formula
Adds Samrat Dasgupta, Creative Director of Bates
Asia, “The reason for some of the large agencies putting up a regular show is – they not only take their work seriously, but also take the awards very seriously.” He goes on to say that “It’s not the only way to go about it. But if you want to do it, you rather do it this way.” The ad awards controversy may have been done to death, but the fact remains that be it the Abbys or the AAAI awards, none of them boast of participation from the complete ad fraternity. Moreover, the panel of judges, which usually comprises of the members from top agencies, puts a big question mark on their fairness. Whatever the case maybe, it seems that if the agencies have to kiss the cup, they better start cracking the award-winning formula right away!
For Complete IIPM Article, Click on IIPM Article
Asia, “The reason for some of the large agencies putting up a regular show is – they not only take their work seriously, but also take the awards very seriously.” He goes on to say that “It’s not the only way to go about it. But if you want to do it, you rather do it this way.” The ad awards controversy may have been done to death, but the fact remains that be it the Abbys or the AAAI awards, none of them boast of participation from the complete ad fraternity. Moreover, the panel of judges, which usually comprises of the members from top agencies, puts a big question mark on their fairness. Whatever the case maybe, it seems that if the agencies have to kiss the cup, they better start cracking the award-winning formula right away!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-
posted by Pankaj Negi @ 11:30 PM
0 Comments:
Post a Comment
<< Home