ENSURE THAT YOUR BEST MAN ALWAYS WINS
COMPANIES MUST CLASSIFY THEIR CUSTOMERS BASED ON LOYALTY & LIFETIME WORTH AND PRIORITISE THEIR INVESTMENTS ACCORDINGLY
Few executives ever met a profit they didn’t like. But customers know there is a world of difference between good profits and bad, and the consequences for companies that fail to distinguish between the two can be disastrous. Bad profits are earned at the expense of customer relationships. Simply put, whenever a customer feels mistreated, those profits are bad. Bad profits come from unfair or misleading pricing, from saving money by delivering a poor customer experience, from giving customers less for their money rather than more. Bad profits create legions of detractors who blacken a company’s reputation, making it vulnerable to competitors. At many firms more than 30% of customers fall into this category. Good profits are dramatically different.
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
Few executives ever met a profit they didn’t like. But customers know there is a world of difference between good profits and bad, and the consequences for companies that fail to distinguish between the two can be disastrous. Bad profits are earned at the expense of customer relationships. Simply put, whenever a customer feels mistreated, those profits are bad. Bad profits come from unfair or misleading pricing, from saving money by delivering a poor customer experience, from giving customers less for their money rather than more. Bad profits create legions of detractors who blacken a company’s reputation, making it vulnerable to competitors. At many firms more than 30% of customers fall into this category. Good profits are dramatically different.
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-
posted by Pankaj Negi @ 12:07 AM
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