LG Chocolate

Arun Khanna, MD, Haier Telecom states, “We want to be different from the market clutter and hence a new range of mobile phones with unique design and style are being launched with a TOUCH SCREEN.” On the other hand, LG is banking on its newly launched Chocolate to create a niche for itself. According to Girish V. Rao, VP (Sales & Marketing), “LG Chocolate phone revolutionises theway a mobile phone looks and feels. It is also the first handset from LG’s new ‘Black Label’ series of designer mobile phones, aimed at users who value style as highly as they value technology.” And the Moto RAZR has proved beyond doubt that the style differentiation has enough takers in the Indian milieu too. But are there still any takers left for the “mobile phones are only meant for talking” argument? We guess not!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)