J.K. Rowling's Harry Potter

To make them read books, it looks like it’s increasingly necessary to make movies on those first. J. R. R. Tolkien’s Lord of the Rings, J. K. Rowling’s Harry Potter, Sarat Chandra’s Devdas or Dan Brown’s Da Vinci Code are bestsellers, much of their fame attributed to cinema adaptations. Talk on e-books, digitisation, intellectual property, asset management etc are alright, but there would feel like a legacy not well-received if the generations to come aren’t acquainted with the pleasures of turning pages and treasuring hardbound books. There was a time when books were the marshals of revolutionaries and their ideals.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)