Large Agencies

“Also, many large agencies don’t bother about such clients,” she says. Agrees Rajiv Nair, CEO, New fields Advertising, “We are best for public sector, their ads are done on an ad-hoc basis and there are usually no big campaigns.” Says, Desai, “You will see more people setting out on their own, which in three-four years will get acquired by foreign agencies and so on...” So, does a bright bunch of creative guys who want to come on their own have a chance in hell? “Agencies that are really passionate, should challenge the biggies with a tremendous creative product.” Who knows, just as the good old fables lay it out, there are times when Davids do manage to slay the Goliaths! Is Richard Branson listening? 4Ps

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)