IIPM PUBLICATION AND EDITORIAL

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Friday, March 09, 2007

Easy Bill

In terms of sheer numbers, 1,000 Easy Bill outlets are already spanning the entire country, currently focusing on local grocery and medical stores – a move that immediately brings the convenience of payments (like electricity, water, telephone etc) to a local shop – than allowing such services to be limited to banks and the likes. But of astounding impact is the fact that the Munjals are now planning to increase the number of outlets to a whopping 10,000. With corporations like BSES, MTNL, BSNL, Idea, Reliance, Airtel, Hutch & Tata already having signed up, one doesn’t even need to wonder why Easy Bill makes its way rambunctiously into our nationwide survey of the top 25 startups. In fact, one wonders why it took them so long?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

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