Story continues

And the story continues to unfold into this year, as the bank sets its target on the rural hinterlands. An ICICI Bank spokesperson told 4Ps, B&M, “We see the rural markets as the next horizon of growth for us and are creating a holistic proposition to address this opportunity. Our strategy is to offer a full spectrum of products to meet the needs of various segments of the rural population.” The bank got an overwhelming response when it entered the capital market for the first time in December 2005, and is once again setting its eyes on the bourses for a $5 billion follow-on public offer (scheduled for later this year) to meet the growing demand of India’s dynamic business market. Just that you know, ICICI Bank is the first bank or financial institution from non-Japan Asia to be listed on the NYSE and is today on an overseas borrowing binge, including an overseas capital market offering.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links:-

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)